2018

Helping Hand

Helping Hand is another client we’ve been working with for close to a decade now — a highly respected South Australian not-for-profit that offers a range of aged care services including home care, retirement living and residential care.

We recently created a new website for Helping Hand and we’ve designed campaigns, strategic plans and microsites for them over the years. The most ambitious project we worked on together, back in 2018, was the Unspoken Truths campaign.

Helping Hand asked us to explore how they might communicate the full breadth of their service offering in a way that embodies their compassion and values, without a hard sell. The episodic, story-based campaign we developed with local film industry legends followed the journey of Richard and Jolanta, a retired couple supported by Helping Hand during the later years of their lives. The series accompanied them on each step, from home care right through to palliative care.

The films were streamed online, in doctors’ waiting rooms and on cinema pre-roll, complemented by a broad media campaign and a set of print resources to help families navigate the challenges and conversations of ageing.

1 of 8

Adelaide Dance Festival

The Adelaide Dance Festival was created by Australian Dance Theatre in 2018 to bring the state’s diverse dance community together in an event of national and international significance. Their vision was to push the boundaries of the art form through ambitious collaborations and interconnections, while supporting new opportunities for dance in South Australia.

We worked closely with the festival team from its inception, developing the brand identity, program, website and a standout poster campaign that was plastered around the city — iconic lyrics with the word “dance” replaced by the festival logo.

The festival was an incredible success, its strong visibility leading to sold-out performances across the program, bringing dance to new audiences and receiving critical acclaim. Perhaps the Adelaide Dance Festival will sashay back into our lives one day.

1 of 4

Want to see what we’ve been up to lately?

Learn about what we do today and how we go about it. See some recent projects we’ve brought to life, or get in touch to chat about yours. We’d love to hear from you.

Learn more about Freerange Contact us

Freeform is our newsletter