{"id":8,"date":"2026-02-27T13:44:57","date_gmt":"2026-02-27T03:14:57","guid":{"rendered":"https:\/\/ff20.freerangefuture.com\/?post_type=ff20_case_study&#038;p=8"},"modified":"2026-03-25T16:00:28","modified_gmt":"2026-03-25T05:30:28","slug":"2009","status":"publish","type":"ff20_case_study","link":"https:\/\/ff20.freerangefuture.com\/?ff20_case_study=2009","title":{"rendered":"2009"},"content":{"rendered":"\n<div id=\"text-image-block_c901b52f227ba0c2ef629f1bfd95be32\" class=\"block-text-image surface-white ptop-3 pbottom-3 block full\">\n\t<div class=\"container-fluid no-pright\">\n\t\t<div class=\"row align-items-center\">\n\n\t\t\t<!-- Content Column -->\n\t\t\t<div class=\"col-md-6 col-lg-5 \">\n\t\t\t\t<div class=\"block-text-image__content fade-slide-up\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wysiwyg-content text-right\">\n\t\t\t\t\t\t\t<h6>FEATURED WORK<\/h6>\n<h2>AIDC<\/h2>\n<p>Freerange was engaged by Orbit Design and the AIDC team led by Joost den Hartog for what would become our most complex and ambitious project to date.<\/p>\n<p>Not one website, but four \u2013 all for the annual Australian International Documentary Conference (AIDC). Our growing team of developers, led by Luke, Yuri and Abdul, built this complex network of sites built with Ruby on Rails and a custom video pipeline. The platform ran for four successful years, enabling a digital conference space that was genuinely innovative and brought people together in ways that weren&#8217;t really being done at the time.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<!-- Image Column -->\n\t\t\t<div class=\"col-md-6 col-lg-7 \">\n\t\t\t\t<div class=\"block-text-image__image right fade-slide-up\">\n\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\tsrc=\"https:\/\/ff20.freerangefuture.com\/wp-content\/uploads\/2026\/02\/2009_AIDC_Case-Study_1-1-1200x800.png\"\n\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"text-image-block_83052058938a3a0cf658e19631451904\" class=\"block-text-image surface-white ptop-3 pbottom-3 block full\">\n\t<div class=\"container-fluid no-pleft\">\n\t\t<div class=\"row align-items-center\">\n\n\t\t\t<!-- Content Column -->\n\t\t\t<div class=\"col-md-6 col-lg-5 order-md-2\">\n\t\t\t\t<div class=\"block-text-image__content fade-slide-up\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wysiwyg-content\">\n\t\t\t\t\t\t\t<h6>A network of sites<\/h6>\n<h2>AIDC<\/h2>\n<p>AIDC was the conference site itself \u2013 the program, speakers, ticketing and event information.<\/p>\n<p>DocExchange was a social network for conference attendees before, during and after the event. Their own private LinkedIn, purpose-built for the documentary community.<\/p>\n<p>Screening Room was an invite-only private YouTube where attendees could upload their films and invite potential buyers and industry leaders at the conference to view them online. For filmmakers trying to get their work in front of the right people, this was a game-changer.<\/p>\n<p>F4 was a hybrid film festival documentary filmmakers could submit their work for competition and they were available for attendees to view online \u2013 then winners were screened at the Mercury Cinema.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<!-- Image Column -->\n\t\t\t<div class=\"col-md-6 col-lg-7 order-md-1\">\n\t\t\t\t<div class=\"block-text-image__image left fade-slide-up\">\n\t\t\t\t\t\t\t\t\t\t\t<!-- Swiper Carousel -->\n\t\t\t\t\t\t<div class=\"swiper\" data-swiper-id=\"text-image-block_83052058938a3a0cf658e19631451904\">\n\t\t\t\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/ff20.freerangefuture.com\/wp-content\/uploads\/2026\/02\/2009_AIDC_Case-Study_2-1-e1774416616398-1200x800.png\"\n\t\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/ff20.freerangefuture.com\/wp-content\/uploads\/2026\/02\/2009_AIDC_Case-Study_3-1200x800.png\"\n\t\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/ff20.freerangefuture.com\/wp-content\/uploads\/2026\/02\/2009_AIDC_Case-Study_4-1200x800.png\"\n\t\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"controls left\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-button-prev\"><\/div>\n\t\t\t\t\t\t\t\t<div class=\"swiper-counter\"><span class=\"swiper-counter-current\">1<\/span> of 3<\/div>\n\t\t\t\t\t\t\t\t<div class=\"swiper-button-next\"><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"text-image-block_d95ed43d7a7b8b843eac35a35c5dc388\" class=\"block-text-image video surface-red-mid ptop-3 pbottom-3 block full\">\n\t<div class=\"container-fluid no-pright\">\n\t\t<div class=\"row align-items-center\">\n\n\t\t\t<!-- Content Column -->\n\t\t\t<div class=\"col-md-6 col-lg-5 \">\n\t\t\t\t<div class=\"block-text-image__content fade-slide-up\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wysiwyg-content text-right\">\n\t\t\t\t\t\t\t<h6>Regional Centre of Culture<\/h6>\n<h2>Port Augusta Reimagines<\/h2>\n<p>Port Augusta was South Australia&#8217;s Regional Centre of Culture in 2008 \u2013 a year full of arts, events and cultural enrichment. At the start of 2009, Country Arts SA asked us to create a website that could celebrate the breadth and energy of that year.<\/p>\n<p>Dozens of stories, hundreds of images and videos, warm reflections from the people of Port Augusta.<\/p>\n<p>This was a milestone for Freerange. It was the first richly animated, interactive project that we created in JavaScript instead of Flash. And we designed and built it entirely in house, as we started to evolve beyond just doing outsourced work for other agencies. Great job, Tyi and Tanja.<\/p>\n<p>The site is no longer online, but sixteen years later we dusted it off, opened it in a browser and it worked perfectly. Yay web standards. Except for the audio. Which was still powered by Flash.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<!-- Image Column -->\n\t\t\t<div class=\"col-md-6 col-lg-7 \">\n\t\t\t\t<div class=\"block-text-image__image right fade-slide-up\">\n\t\t\t\t\t\t\t\t\t\t\t<div style=\"width: 1914px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-8-1\" width=\"1914\" height=\"1118\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/ff20.freerangefuture.com\/wp-content\/uploads\/2026\/02\/reimagines.mp4?_=1\" \/><a href=\"https:\/\/ff20.freerangefuture.com\/wp-content\/uploads\/2026\/02\/reimagines.mp4\">https:\/\/ff20.freerangefuture.com\/wp-content\/uploads\/2026\/02\/reimagines.mp4<\/a><\/video><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"block-cta surface-dark-grey ptop-3 pbottom-3 block full ff-general-cta\">\n\t<div class=\"container\">\n\t\t<div class=\"row align-items-center\">\n\n\t\t\t<!-- Image Column -->\n\t\t\t\t\t\t<div class=\"col-md-5\">\n\t\t\t\t<div class=\"block-cta__image fade-slide-up\">\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/ff20.freerangefuture.com\/wp-content\/uploads\/2026\/03\/ff20-logo-reversed.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\/>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<!-- Content Column -->\n\t\t\t<div class=\"col-md-7\">\n\t\t\t\t<div class=\"block-cta__content fade-slide-up\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wysiwyg-content\">\n\t\t\t\t\t\t\t<h2>Want to see what we&#8217;ve been up to lately?<\/h2>\n<p class=\"p1\">Learn about what we do today and how we go about it. See some recent projects we\u2019ve brought to life, or get in touch to chat about yours. We\u2019d love to hear from you.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-cta__links\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/freerangefuture.com\" class=\"text-link\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\tLearn more about Freerange\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/freerangefuture.com\/contact-us\" class=\"text-link\">\n\t\t\t\t\t\t\t\t\tContact us\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":13,"template":"","meta":{"_acf_changed":true},"class_list":["post-8","ff20_case_study","type-ff20_case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2009 - Freerange Future<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ff20.freerangefuture.com\/?ff20_case_study=2009\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2009 - 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