{"id":726,"date":"2026-03-18T10:05:33","date_gmt":"2026-03-17T23:35:33","guid":{"rendered":"https:\/\/ff20.freerangefuture.com\/?post_type=ff20_case_study&#038;p=726"},"modified":"2026-03-18T10:29:06","modified_gmt":"2026-03-17T23:59:06","slug":"2008","status":"publish","type":"ff20_case_study","link":"https:\/\/ff20.freerangefuture.com\/?ff20_case_study=2008","title":{"rendered":"2008"},"content":{"rendered":"\n<div id=\"text-image-block_6a67d01a3950d039d652a98995ffd9d4\" class=\"block-text-image video surface-white ptop-3 pbottom-3 block full\">\n\t<div class=\"container-fluid no-pright\">\n\t\t<div class=\"row align-items-center\">\n\n\t\t\t<!-- Content Column -->\n\t\t\t<div class=\"col-md-6 col-lg-5 \">\n\t\t\t\t<div class=\"block-text-image__content fade-slide-up\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wysiwyg-content text-right\">\n\t\t\t\t\t\t\t<h5>Featured Work<\/h5>\n<h2>The Wheatsheaf Hotel<\/h2>\n<p>This was our first collaboration with the super-talented Amy Milhinch, who went on to become our creative director. The brief: a website for everyone&#8217;s favourite brew pub, the Wheaty.<\/p>\n<p>Amy created that chalkboard aesthetic that became the instantly recognisable Wheaty brand \u2014 and the site was a custom build in Ruby on Rails. For Freerange, this was a turning point. We were starting to move away from Flash and into more powerful, scalable, web-standards-based platforms.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<!-- Image Column -->\n\t\t\t<div class=\"col-md-6 col-lg-7 \">\n\t\t\t\t<div class=\"block-text-image__image right fade-slide-up\">\n\t\t\t\t\t\t\t\t\t\t\t<div style=\"width: 1200px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-726-1\" width=\"1200\" height=\"800\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/ff20.freerangefuture.com\/wp-content\/uploads\/2026\/03\/2008-Wheaty.mp4?_=1\" \/><a href=\"https:\/\/ff20.freerangefuture.com\/wp-content\/uploads\/2026\/03\/2008-Wheaty.mp4\">https:\/\/ff20.freerangefuture.com\/wp-content\/uploads\/2026\/03\/2008-Wheaty.mp4<\/a><\/video><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"text-image-block_eae15ab81f5078293aeea8ae8b5609ba\" class=\"block-text-image surface-white ptop-3 pbottom-3 block full\">\n\t<div class=\"container-fluid no-pright\">\n\t\t<div class=\"row align-items-center\">\n\n\t\t\t<!-- Content Column -->\n\t\t\t<div class=\"col-md-6 col-lg-5 \">\n\t\t\t\t<div class=\"block-text-image__content fade-slide-up\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<!-- Image Column -->\n\t\t\t<div class=\"col-md-6 col-lg-7 \">\n\t\t\t\t<div class=\"block-text-image__image right fade-slide-up\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"text-image-block_22a399900484bcb81abcb831877fcf1e\" class=\"block-text-image surface-white ptop-3 pbottom-3 block full\">\n\t<div class=\"container-fluid no-pleft\">\n\t\t<div class=\"row align-items-center\">\n\n\t\t\t<!-- Content Column -->\n\t\t\t<div class=\"col-md-6 col-lg-5 order-md-2\">\n\t\t\t\t<div class=\"block-text-image__content fade-slide-up\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wysiwyg-content\">\n\t\t\t\t\t\t\t<h2>Wheaty Redux<\/h2>\n<p>The Wheatsheaf site was redeveloped in 2012, and that site is still running today. It&#8217;s an almost pixel-for-pixel remake of the original, with extra interactivity, built on Gluttonberg, our homegrown CMS. The 2012 rebuild also powered the custom Wheaty iPhone app we developed. The app listed every exotic and obscure beer on tap at the pub, and sent push notifications whenever a new keg was tapped. Craft beer fans were known to drop everything and rush to the Wheaty the moment a notification hit their phone.<\/p>\n<p>The Wheaty app received a commendation from the Webby Awards \u2014 possibly the only pokie-free community brew pub in the world to receive that honour.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<!-- Image Column -->\n\t\t\t<div class=\"col-md-6 col-lg-7 order-md-1\">\n\t\t\t\t<div class=\"block-text-image__image left fade-slide-up\">\n\t\t\t\t\t\t\t\t\t\t\t<!-- Swiper Carousel -->\n\t\t\t\t\t\t<div class=\"swiper\" data-swiper-id=\"text-image-block_22a399900484bcb81abcb831877fcf1e\">\n\t\t\t\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/ff20.freerangefuture.com\/wp-content\/uploads\/2026\/03\/2007_Wheaty_Case-Study_1-1200x800.png\"\n\t\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/ff20.freerangefuture.com\/wp-content\/uploads\/2026\/03\/2007_Wheaty_Case-Study_2-1200x800.png\"\n\t\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/ff20.freerangefuture.com\/wp-content\/uploads\/2026\/03\/2007_Wheaty_Case-Study_3-1200x800.png\"\n\t\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"controls left\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-button-prev\"><\/div>\n\t\t\t\t\t\t\t\t<div class=\"swiper-counter\"><span class=\"swiper-counter-current\">1<\/span> of 3<\/div>\n\t\t\t\t\t\t\t\t<div class=\"swiper-button-next\"><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"block-milestone surface-red-light ptop-4 pbottom-3 block full\">\n\t<div class=\"container-fluid\">\n\t\t<div class=\"row d-flex\">\n\n\t\t\t<!-- Image + Shape Column -->\n\t\t\t\t\t\t<div class=\"col-md-6 col-lg-5\">\n\t\t\t\t<div class=\"block-milestone__image fade-slide-up\">\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/ff20.freerangefuture.com\/wp-content\/uploads\/2026\/03\/Gluttonberg-1-991x800.png\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<!-- Content Column -->\n\t\t\t<div class=\"col-md-6 col-lg-7\">\n\t\t\t\t<div class=\"content-wrap fade-slide-up\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"block-milestone__intro\">\n\t\t\t\t\t\t<div class=\"wysiwyg-content\">\n\t\t\t\t\t\t\t<h5>Our custom CMS<\/h5>\n<h2>Gluttonberg<\/h2>\n<p>A decade before WordPress had Gutenberg, Freerange had Gluttonberg. The brainchild of our self taught genius developer Luke Sutton, it was a custom Rails-based content management system, developed because\u2026 that&#8217;s what agencies did in those days. It powered most of our websites for five years or more, until we eventually came to the conclusion that it just wasn&#8217;t viable to keep investing in a proprietary CMS when there were better resourced, open-source options out in the marketplace.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t\t\n\t\t\t\t\t<div clas=\"row\">\n\t\t\t\t<div class=\"col-lg-9 block-milestone__details\">\n\t\t\t\t\t<div class=\"wysiwyg-content fade-slide-up\">\n\t\t\t\t\t\t<h4>Digital in 2008<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div clas=\"row\">\n\t\t\t\t<div class=\"block-milestone__info-items\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-md-9\">\n\t\t\t\t\t\t\t<div class=\"block-milestone__info-item fade-slide-up\">\n\t\t\t\t\t\t\t\t<div class=\"wysiwyg-content\">\n\t\t\t\t\t\t\t\t\t<h3>The App Store launched with 500 apps. Android arrived. Spotify started streaming. And a pseudonymous paper on something called &#8220;Bitcoin&#8221; quietly appeared online.<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n\t<!--div class=\"milestone__year\">< ?php the_title(); ?><\/div-->\n<\/div>\n\n\n\n<div class=\"block-cta surface-dark-grey ptop-3 pbottom-3 block full ff-general-cta\">\n\t<div class=\"container\">\n\t\t<div class=\"row align-items-center\">\n\n\t\t\t<!-- Image Column -->\n\t\t\t\t\t\t<div class=\"col-md-5\">\n\t\t\t\t<div class=\"block-cta__image fade-slide-up\">\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/ff20.freerangefuture.com\/wp-content\/uploads\/2026\/03\/ff20-logo-reversed.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\/>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<!-- Content Column -->\n\t\t\t<div class=\"col-md-7\">\n\t\t\t\t<div class=\"block-cta__content fade-slide-up\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wysiwyg-content\">\n\t\t\t\t\t\t\t<h2>Want to see what we&#8217;ve been up to lately?<\/h2>\n<p class=\"p1\">Learn about what we do today and how we go about it. See some recent projects we\u2019ve brought to life, or get in touch to chat about yours. We\u2019d love to hear from you.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-cta__links\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/freerangefuture.com\" class=\"text-link\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\tLearn more about Freerange\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/freerangefuture.com\/contact-us\" class=\"text-link\">\n\t\t\t\t\t\t\t\t\tContact us\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":733,"template":"","meta":{"_acf_changed":true},"class_list":["post-726","ff20_case_study","type-ff20_case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2008 - Freerange Future<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ff20.freerangefuture.com\/?ff20_case_study=2008\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2008 - Freerange Future\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ff20.freerangefuture.com\/?ff20_case_study=2008\" \/>\n<meta property=\"og:site_name\" content=\"Freerange Future\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-17T23:59:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ff20.freerangefuture.com\/wp-content\/uploads\/2026\/03\/Creating-powerful-co-1-3-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"677\" \/>\n\t<meta property=\"og:image:height\" content=\"205\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ff20.freerangefuture.com\/?ff20_case_study=2008\",\"url\":\"https:\/\/ff20.freerangefuture.com\/?ff20_case_study=2008\",\"name\":\"2008 - Freerange Future\",\"isPartOf\":{\"@id\":\"https:\/\/ff20.freerangefuture.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ff20.freerangefuture.com\/?ff20_case_study=2008#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ff20.freerangefuture.com\/?ff20_case_study=2008#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ff20.freerangefuture.com\/wp-content\/uploads\/2026\/03\/Creating-powerful-co-1-3-1.png\",\"datePublished\":\"2026-03-17T23:35:33+00:00\",\"dateModified\":\"2026-03-17T23:59:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/ff20.freerangefuture.com\/?ff20_case_study=2008#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ff20.freerangefuture.com\/?ff20_case_study=2008\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/ff20.freerangefuture.com\/?ff20_case_study=2008#primaryimage\",\"url\":\"https:\/\/ff20.freerangefuture.com\/wp-content\/uploads\/2026\/03\/Creating-powerful-co-1-3-1.png\",\"contentUrl\":\"https:\/\/ff20.freerangefuture.com\/wp-content\/uploads\/2026\/03\/Creating-powerful-co-1-3-1.png\",\"width\":677,\"height\":205},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ff20.freerangefuture.com\/?ff20_case_study=2008#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ff20.freerangefuture.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"2008\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ff20.freerangefuture.com\/#website\",\"url\":\"https:\/\/ff20.freerangefuture.com\/\",\"name\":\"Freerange Future\",\"description\":\"Freerange Future turns 20!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ff20.freerangefuture.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"2008 - Freerange Future","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ff20.freerangefuture.com\/?ff20_case_study=2008","og_locale":"en_US","og_type":"article","og_title":"2008 - Freerange Future","og_url":"https:\/\/ff20.freerangefuture.com\/?ff20_case_study=2008","og_site_name":"Freerange Future","article_modified_time":"2026-03-17T23:59:06+00:00","og_image":[{"width":677,"height":205,"url":"https:\/\/ff20.freerangefuture.com\/wp-content\/uploads\/2026\/03\/Creating-powerful-co-1-3-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ff20.freerangefuture.com\/?ff20_case_study=2008","url":"https:\/\/ff20.freerangefuture.com\/?ff20_case_study=2008","name":"2008 - Freerange Future","isPartOf":{"@id":"https:\/\/ff20.freerangefuture.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ff20.freerangefuture.com\/?ff20_case_study=2008#primaryimage"},"image":{"@id":"https:\/\/ff20.freerangefuture.com\/?ff20_case_study=2008#primaryimage"},"thumbnailUrl":"https:\/\/ff20.freerangefuture.com\/wp-content\/uploads\/2026\/03\/Creating-powerful-co-1-3-1.png","datePublished":"2026-03-17T23:35:33+00:00","dateModified":"2026-03-17T23:59:06+00:00","breadcrumb":{"@id":"https:\/\/ff20.freerangefuture.com\/?ff20_case_study=2008#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ff20.freerangefuture.com\/?ff20_case_study=2008"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/ff20.freerangefuture.com\/?ff20_case_study=2008#primaryimage","url":"https:\/\/ff20.freerangefuture.com\/wp-content\/uploads\/2026\/03\/Creating-powerful-co-1-3-1.png","contentUrl":"https:\/\/ff20.freerangefuture.com\/wp-content\/uploads\/2026\/03\/Creating-powerful-co-1-3-1.png","width":677,"height":205},{"@type":"BreadcrumbList","@id":"https:\/\/ff20.freerangefuture.com\/?ff20_case_study=2008#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ff20.freerangefuture.com\/"},{"@type":"ListItem","position":2,"name":"2008"}]},{"@type":"WebSite","@id":"https:\/\/ff20.freerangefuture.com\/#website","url":"https:\/\/ff20.freerangefuture.com\/","name":"Freerange Future","description":"Freerange Future turns 20!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ff20.freerangefuture.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"}]}},"_links":{"self":[{"href":"https:\/\/ff20.freerangefuture.com\/index.php?rest_route=\/wp\/v2\/ff20_case_study\/726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ff20.freerangefuture.com\/index.php?rest_route=\/wp\/v2\/ff20_case_study"}],"about":[{"href":"https:\/\/ff20.freerangefuture.com\/index.php?rest_route=\/wp\/v2\/types\/ff20_case_study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ff20.freerangefuture.com\/index.php?rest_route=\/wp\/v2\/media\/733"}],"wp:attachment":[{"href":"https:\/\/ff20.freerangefuture.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}