{"id":270,"date":"2026-03-17T15:55:45","date_gmt":"2026-03-17T05:25:45","guid":{"rendered":"https:\/\/ff20.freerangefuture.com\/?post_type=ff20_case_study&#038;p=270"},"modified":"2026-04-21T12:22:06","modified_gmt":"2026-04-21T02:52:06","slug":"2012","status":"publish","type":"ff20_case_study","link":"https:\/\/ff20.freerangefuture.com\/?ff20_case_study=2012","title":{"rendered":"2012"},"content":{"rendered":"\n<div id=\"text-image-block_58c528b95c4bc0360eaeef9339559e89\" class=\"block-text-image surface-white ptop-3 pbottom-3 block full\">\n\t<div class=\"container-fluid no-pleft\">\n\t\t<div class=\"row align-items-center\">\n\n\t\t\t<!-- Content Column -->\n\t\t\t<div class=\"col-md-6 col-lg-5 order-md-2\">\n\t\t\t\t<div class=\"block-text-image__content fade-slide-up\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wysiwyg-content\">\n\t\t\t\t\t\t\t<h2>Kumuwuki \/ Big Wave<\/h2>\n<p class=\"p1\">Kumuwuki \/ Big Wave was 2012&#8217;s Regional Arts Australia conference, held in Goolwa on SA&#8217;s Fleurieu Peninsula. The RAA conference was the biggest arts event outside the main state festivals \u2014 a biennial gathering held under the auspices of each state&#8217;s peak regional arts body, which in this case was Country Arts SA.<\/p>\n<p class=\"p1\">The project included a public website, a delegate registration and networking system, a session booking system, a lanyard creation tool, and smartphone apps for delegates and for checking-in at venues. Freerange Future helped Country Arts SA define the technology vision and scope, then built everything in-house using our Gluttonberg CMS and its Events suite.<\/p>\n<p>Back in those days it made some sense to create all this from scratch. It was a bit of a beast.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<!-- Image Column -->\n\t\t\t<div class=\"col-md-6 col-lg-7 order-md-1\">\n\t\t\t\t<div class=\"block-text-image__image left fade-slide-up\">\n\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\tsrc=\"https:\/\/ff20.freerangefuture.com\/wp-content\/uploads\/2026\/03\/2012_Kumuwuki-Big-Wave_Case-Study_1-1200x800.jpg\"\n\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"text-image-block_c14e5d79d551c4e3366e861c32c82e7d\" class=\"block-text-image surface-white ptop-3 pbottom-3 block full\">\n\t<div class=\"container-fluid no-pright\">\n\t\t<div class=\"row align-items-center\">\n\n\t\t\t<!-- Content Column -->\n\t\t\t<div class=\"col-md-6 col-lg-5 \">\n\t\t\t\t<div class=\"block-text-image__content fade-slide-up\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wysiwyg-content text-right\">\n\t\t\t\t\t\t\t<p class=\"p1\">What we ended up with was a self-contained technological ecosystem for the event. The website, the apps, and the event administration tools all ran out of a common Gluttonberg back-end, which meant one source of truth across every touchpoint. Register once, get your lanyard, book your sessions, check in at the venue \u2014 all seamless, all tailored to the event.<\/p>\n<p class=\"p1\">It&#8217;s the kind of project that looks straightforward on paper and turns out to be anything but. We came out the other side with a much better handle on what it takes to run digital infrastructure for a live, multi-venue event \u2014 and a lot of respect for Steve Mayhew and the Country Arts SA team who pulled together an amazing experience.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<!-- Image Column -->\n\t\t\t<div class=\"col-md-6 col-lg-7 \">\n\t\t\t\t<div class=\"block-text-image__image right fade-slide-up\">\n\t\t\t\t\t\t\t\t\t\t\t<!-- Swiper Carousel -->\n\t\t\t\t\t\t<div class=\"swiper\" data-swiper-id=\"text-image-block_c14e5d79d551c4e3366e861c32c82e7d\">\n\t\t\t\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/ff20.freerangefuture.com\/wp-content\/uploads\/2026\/03\/2012_Kumuwuki-Big-Wave_Case-Study_2-1200x800.jpg\"\n\t\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/ff20.freerangefuture.com\/wp-content\/uploads\/2026\/03\/2012_Kumuwuki-Big-Wave_Case-Study_3-1200x800.jpg\"\n\t\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/ff20.freerangefuture.com\/wp-content\/uploads\/2026\/03\/2012_Kumuwuki-Big-Wave_Case-Study_5-1200x800.jpg\"\n\t\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/ff20.freerangefuture.com\/wp-content\/uploads\/2026\/03\/2012_Kumuwuki-Big-Wave_Case-Study_4-1200x800.jpg\"\n\t\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"controls right\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-button-prev\"><\/div>\n\t\t\t\t\t\t\t\t<div class=\"swiper-counter\"><span class=\"swiper-counter-current\">1<\/span> of 4<\/div>\n\t\t\t\t\t\t\t\t<div class=\"swiper-button-next\"><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"block-milestone surface-yellow-mid ptop-4 pbottom-3 block full\">\n\t<div class=\"container-fluid\">\n\t\t<div class=\"row d-flex\">\n\n\t\t\t<!-- Image + Shape Column -->\n\t\t\t\t\t\t<div class=\"col-md-6 col-lg-5\">\n\t\t\t\t<div class=\"block-milestone__image fade-slide-up\">\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/ff20.freerangefuture.com\/wp-content\/uploads\/2026\/03\/8D8A8A3E-0676-43BA-A2AB-D32A5E2EC623_1_105_c.jpg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"block-milestone__shape\" src=\"https:\/\/ff20.freerangefuture.com\/wp-content\/uploads\/2026\/03\/Shape.svg\" alt=\"\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<!-- Content Column -->\n\t\t\t<div class=\"col-md-6 col-lg-7\">\n\t\t\t\t<div class=\"content-wrap fade-slide-up\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"block-milestone__intro\">\n\t\t\t\t\t\t<div class=\"wysiwyg-content\">\n\t\t\t\t\t\t\t<h2>At the Event<\/h2>\n<p>Kumuwuki was an amazing project to work on, but the best part was attending.<\/p>\n<p>BBQs, beach walks, board games and\u2026 a sensible amount of booze. Plus, you know, an arts festival and a conference.<\/p>\n<p>Any conference or festival people reading this and thinking we might be a good fit? We&#8217;ll show up with our true selves.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t\t\n\t\t\t\t\t<div clas=\"row\">\n\t\t\t\t<div class=\"col-lg-9 block-milestone__details\">\n\t\t\t\t\t<div class=\"wysiwyg-content fade-slide-up\">\n\t\t\t\t\t\t<h4>Digital in 2012<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div clas=\"row\">\n\t\t\t\t<div class=\"block-milestone__info-items\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-md-9\">\n\t\t\t\t\t\t\t<div class=\"block-milestone__info-item fade-slide-up\">\n\t\t\t\t\t\t\t\t<div class=\"wysiwyg-content\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Facebook went public. The mobile web overtook desktop for the first time in some markets. Responsive design went from niche technique to industry standard.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n\t<!--div class=\"milestone__year\">< ?php the_title(); ?><\/div-->\n<\/div>\n\n\n\n<div class=\"block-cta surface-dark-grey ptop-3 pbottom-3 block full ff-general-cta\">\n\t<div class=\"container\">\n\t\t<div class=\"row align-items-center\">\n\n\t\t\t<!-- Image Column -->\n\t\t\t\t\t\t<div class=\"col-md-5\">\n\t\t\t\t<div class=\"block-cta__image fade-slide-up\">\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/ff20.freerangefuture.com\/wp-content\/uploads\/2026\/03\/ff20-logo-reversed.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\/>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<!-- Content Column -->\n\t\t\t<div class=\"col-md-7\">\n\t\t\t\t<div class=\"block-cta__content fade-slide-up\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wysiwyg-content\">\n\t\t\t\t\t\t\t<h2>Want to see what we&#8217;ve been up to lately?<\/h2>\n<p class=\"p1\">Learn about what we do today and how we go about it. See some recent projects we\u2019ve brought to life, or get in touch to chat about yours. We\u2019d love to hear from you.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-cta__links\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/freerangefuture.com\" class=\"text-link\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\tLearn more about Freerange\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/freerangefuture.com\/contact-us\" class=\"text-link\">\n\t\t\t\t\t\t\t\t\tContact us\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":286,"template":"","meta":{"_acf_changed":true},"class_list":["post-270","ff20_case_study","type-ff20_case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2012 - Freerange Future<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ff20.freerangefuture.com\/?ff20_case_study=2012\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2012 - 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