Livit
We’d already been working with Community Living Australia for a few years, supporting their marketing and going deep with their team and clients, helping them explore and express their true selves. In 2025 it all came together — new name, new identity, new website.
They’d known they needed to change but weren’t sure where to start. Their brand didn’t fully represent them and they wanted to work with their community to understand how to evolve. We began with workshops and surveys across staff and clients. The outcomes were clear — a rebrand and rename was needed. The old name was hard to say, similar to other organisations and lacking energy.
We distilled their new name from the old one. Livit is short, easy to pronounce and fun. The visual identity, created with input from right across the organisation and their client advisory board, matches the tone — vibrant and welcoming. The Livit line represents the unique journeys that clients take.
Along with a new accessible website and marketing campaign to support the brand launch, we designed uniforms, vehicle wraps, signage across their six locations and looots of collateral.
We haven’t slowed down though, and we continue to work on brand and service campaigns for Livit, as they continue to livit up.
The Collaborative
Another striking brand and website we created in 2025 was for The Collaborative for Holistic Therapy, a group of psychotherapists consulting across New York City. Working closely with their founder Heather Lortie, we designed a brand that is calm and consciously simple, holding space for the striking characters created by New Zealand-based illustrator Joe Carrington. The accompanying website introduces their team and their broad expertise gently and sincerely.
We loved collaborating with The Collaborative.
Candice joins the team!
Last but not least in our long look back, Candice (left) is the most recent Freeranger to join the team. Ace designer and illustrator, maker of unusual hot sauces, Candice brings a new energy to our brand work, and makes our clients look so good. We all appreciate you Candice.
PS newest Freeranger buys the first round of drinks at the FF birthday party.
PPS sorry everyone but this epic journey isn’t over yet. Next week… 2026 and beyond!
Digital in 2025
AI agents started doing actual work — not just answering questions, but booking, building, analysing, creating. The line between “using a tool” and “delegating to a colleague” got genuinely blurry.
Want to see what we’ve been up to lately?
Learn about what we do today and how we go about it. See some recent projects we’ve brought to life, or get in touch to chat about yours. We’d love to hear from you.