Working with the councils, we created a brand that wasn’t tied to the councils but embodied the aspirations of the initiative. The communications campaign we developed is peer-to-peer — real stories from local people who built smarter homes, to maximise comfort, reduce long-term costs and create a better future for everyone. The stories are shared in videos, digital ads, social media and concise, accessible resources.
Since 2023 this long-running campaign has grown from three to seven councils and reached over two million people. The stories we’ve shared have inspired people and demystified sustainable homes. Look out for some new homeowner stories coming soon.
